A 3-year national public service campaign to promote digital literacy is launching, called EveryoneOn, launched on March 21, 2013.
The program has great potential to raise awareness about the role libraries play in digital learning, and provides a means to extend those services to more citizens of Wisconsin.
This project is a collaboration between the Department of Public Instruction, Connect2Compete (C2C), the American Library Association, the Institute of Museums and Library Services (IMLS), OCLC, the Ad Council, and many private corporations.
Objective: For all Americans:
- To have access to free digital literacy training, online or in person;
- To use technology to access information, educational content, and prepare for a 21st century workforce.
The project encourages public libraries to:
Teach digital literacy to citizens in your community, and encourage participation through the ads run by the Ad Council and other press resources.
Launch date: March 21, 2013.
Why: Public libraries are asked to participate because they already teach people to use computers. The project can benefit the library by raising awareness of the importance of the public library in providing free public access technology and training. Through the effort, we can build stronger communities and stronger libraries.
Overview: Information about this collaboration in Wisconsin
- On February 21, DPI conducted a one-hour webinar giving a project overview and steps to update library site information. View the Blackboard Collaborate recording.
- A web-based SlideShare of the PowerPoint presentation is available at: http://www.slideshare.net/WiRL3/everyoneon
- A short video, introducing the project and describing how libraries can update their info, is available at: http://youtu.be/BLKm2JIJrdI
- Sign in to the Training Site Database Administration Area with username c2c and password literacy. Search for the name, address, or community of your library or library branch.
- If your library or branch is listed, click the Edit link at the right side of the list to add or update information.
- If your library or branch is not listed, click the ADD LOCATION link at the top left of the window to add its information to Connect2Compete.
- Once you have completed the online form and clicked "Save," the information will be submitted to be updated on the EveryoneOn and Connect2Compete maps.
Things to consider going forward:
- If another agency in your area is not listed but offers free computer training or public internet access, encourage them to put information on the site. This especially applies to local community-based organizations, and those that serve special populations.
- Since the listing may spark interest in your library's digital resources or training, consider what computer training you now offer. What audiences do you gear your training for? Is it about general computer skills? Is the training offered in regularly scheduled classes, by appointment, or through online resources? You may consider developing new digital training courses, or directing visitors to specific training resources. Your regional library system may have resources available in addition to resources available through BadgerLink.
- Consider how you can get the word out in your community about computer training your library offers. Examples: Highlight it on your website, your Facebook page, distribute posters or flyers, or send announcements through local media or service groups. All of your staff should be prepared if someone asks a question.
The National Campaign
This is a multi-year effort. There is no obligation for any library/organization to have to do specific activities related to the campaign. Media outreach will build throughout the year and efforts will continue through 2014. The campaign is national, and all media outlets will be invited to use the PSAs to promote the importance of digital literacy in local communities.
On 3/21, general public services announcements (PSAs), including TV, radio, print, billboard and mobile PSAs, were distributed to media across the country to voluntarily air/display as part of their commitments to public service. But initially, the thrust of the EveryoneOn campaign will focus on a few markets, then expanded to other regions--launch events will be hosted by C2C in Los Angeles, Chicago, and Philadelphia, (these will kick off the national campaign). The content captured at these events will be used to create additional PSAs that will become available later in year one—a strategy aimed at establishing personal relevance in the most effective manner.
Because Chicago and St. Paul are among the initial targeted markets, there may be some media spill-over into southeast and northwest Wisconsin. You are welcome and encouraged to kick off your own local event(s), whether now, or throughout the year.
- Campaign public service announcement (PSA) components will include TV, radio, print, billboard and mobile PSAs directing people to the EveryoneOn.org website, a mobile text short code, and a 1-800# to help people locate free digital literacy training classes and online training resources.
- Resources, including PSAs, posters, banners, and customizable campaign materials are available on the Ad Council site for everyoneon, here.
Offering computer training to the public
- DigitalLearn.org is a new tool and resource for digital literacy support managed by the Public Library Association with a grant from the Institute of Museum and Library Services.
- The Goodwill Foundation's excellent, free computer learning resources, http://www.gcflearnfree.org
- BadgerLearn has some resources for online computer training options. A partial list of those can be found here.
- Your regional library system may be able to help your public library develop a program that is appropriate for your library.
- DigitalLiteracy.gov has tools in tabs for trainers, job seekers, and basic digital literacy.
- Microsoft Digital Literacy offers several arrays of course packages that include a variety of digital training topics:
- The Basic curriculum covers the value of computers and the Internet in our society, as well as how to use a mouse and keyboard.
- The Standard curriculum is organized in several flavors, depending on the operating system and software package (they are oriented to Microsoft products, but cover general concepts).
- The Advanced curriculum includes four courses that cover creating an e-mail account, writing a resume, finding and evaluating sources on the Web, and using social networking.
- The Beehive's Digital Basics offers Beginning, Intermediate, and Advanced videos and instruction to help people learn to use computers and the Internet safely and effectively.
Resources for libraries
- The EveryoneOn website includes a training locator tool to help users find free digital literacy training courses, public computer access, and/or WiFi hotspots in their area, which includes public libraries and all participating partners such as Goodwill International, 4H, public computer centers, and American Job Centers.
- The EveryoneOn website features an online toolkit/resource center containing training materials, instructional guides for localizing the EveryoneOn campaign, PSAs, social media, PR materials, and downloadable campaign collateral (brochures, posters, etc.). These materials will be print ready and in most cases, customizable for any library.
- Throughout the year, libraries will be able to share their digital literacy training stories (successes, photos, videos) with EveryoneOn through a simple submission page on the website. Stories will then be shared with the rest of the nation through EveryoneOn's various social media channels. This is a powerful opportunity to highlight libraries as trusted training and access points — we encourage you to share your stories as the program develops!
- Premium materials will be available through EveryoneOn for special events:
- small, fun giveaways; e.g., USB flash drives, t-shirts, stickers, pens, mouse pads, bookmarks;
- informational and promotional materials (preprinted posters, palm cards, postcards, table tents, brochures);
- window clings
- Digital Learning Resources for EveryoneOn, compiled by DPI's Resources for Libraries and Lifelong Learning